Want to see what it looks like in practice?
Book a 30-minute demo. We'll show you live threats targeting your brand — and exactly how fast Astra can shut them down.
Not because the good guys weren't smart enough. Not because the technology didn't exist. But because every single tool built to fight brand impersonation was slow, manual, and designed for a world that no longer exists.
So we built a new one.
The internet shouldn’t be a place where brands are misused to defraud consumers at scale.
Every day, real scammers use real brands to deceive real people. They build fake websites that look exactly like yours. They copy your logo, your layout, your tone. They buy a convincing domain name for a few pennies and run a phishing campaign that costs your customers hundreds, and you thousands in lost sales and brand reputation.
And by the time most companies even find out? The damage is done. The customers are gone.
We don't think that's acceptable. And we decided to stop accepting it.
Online brand protection is fundamentally broken.
And everyone in the industry knows it.
The current system is:
Reactive — it starts after the damage has already happened
Manual — it depends on humans doing work that machines should be doing
Slow — it operates on business-day timelines against attackers who work in seconds
The gap between when an attack starts and when you respond? That's where every single scam victim lives.
Not a faster version of the old system. A completely different one. Astra scans the internet in real time to monitor any use of your brand identity, leveraging advanced technologies to:
Detect brand misuse the moment it appears
Automatically collect and structure evidence
Enable immediate enforcement action
Achieve takedowns within seconds from discovery
No back-and-forth. No manual workflows. No delays. No follow-up emails.
Because protection needs to move faster than the threat — not slower.
Speed is non-negotiable. If it's not happening in real time, it's already too late. We build for seconds, not service level agreements.
We build systems, not workflows. If a process can be automated, it should be. Manual work doesn't scale — and neither does a business built on it.
AI-native by default. We don’t just build AI into our product. We use AI across how we work, build, and operate every day. It's how we move faster, think better, and operate beyond human limits.
Ownership over hierarchy. The person closest to the problem drives the solution. No waiting for sign-off. No layers of approval. Just people who give a damn, moving fast.
Pragmatism over theory. We focus on what works. Not what sounds impressive in a pitch deck.
Clarity over noise. We communicate directly so we can move faster.
Build for the long term. We're not here to improve the current system. We're here to replace it.
A small team. Serious experience. Zero patience for slow tools. We've spent years on the frontlines of brand protection — training analysts, working with law enforcement, building infrastructure for global advertisers. We've seen exactly how costly, inefficient and ineffective the current systems are. So we stopped complaining about it and started building. No layers. No fluff. Just people obsessed with solving a real problem.
Cris Chillemi
CEO, Co-Founder, Domain expert
Trained 500+ analysts. Worked directly with law enforcement. Former WIPO, EUIPO, Corsearch, Epic Games. The person who literally wrote the playbook on online brand protection enforcement.
Built global-scale systems at Nokia, BT, and Smartly.io. Designed Astra's detection engine to operate at internet speed — not analyst speed.
Product-minded engineer who built Astra's platform to be fast, reliable, and actually pleasant to use. Because bad tools slow everyone down.
The threats are getting faster, smarter, and more automated. So are we.
AI is making it cheaper and easier than ever to generate convincing fake domains, realistic phishing pages, and automated impersonation campaigns at scale.
The only viable response is to fight AI with AI.
Our goal is to build the system that companies around the world rely on to monitor, detect, and eliminate digital threats automatically — at internet scale. Not as a service you call when something goes wrong.
That's the company we're building. And we're just getting started.
Book a 30-minute demo. We'll show you live threats targeting your brand — and exactly how fast Astra can shut them down.
Fight AI with AI
hello@astraobp.com
