Your brand is likely already being impersonated somewhere online.
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How many active threats target your brand right now
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Patent infringement occurs when a party makes, uses, sells, offers to sell, or imports a patented invention without authorization from the patent holder. In the context of online brand protection, patent infringement most commonly involves knockoff products sold through e-commerce platforms that copy a patented product's design or functionality.
Utility patents protect the functional aspects of an invention — how it works, what it does, how it's made. Infringement occurs when another party makes, uses, sells, or imports a product or process that falls within the claims of the patent.
Direct infringement — Manufacturing or selling a product that incorporates the patented invention. The infringer doesn't need to know about the patent; even independent development of the same invention can constitute infringement.
Indirect infringement — Contributing to or inducing another party's infringement. For example, selling a component that has no substantial non-infringing use and is specifically designed to be part of a patented product.
Design patents protect the ornamental appearance of a product — its shape, surface decoration, and visual characteristics (not its function). Infringement is assessed by the "ordinary observer" test: would an ordinary observer, giving the level of attention a purchaser would give, find the accused design substantially similar to the patented design?
Design patent enforcement has become increasingly important in e-commerce, where knockoff products copy the appearance of popular products while potentially changing internal components.
The EU design protection system differs from the US:
The growth of online marketplaces has created new challenges for patent enforcement. Sellers on Amazon, eBay, AliExpress, and other platforms can list products from anywhere in the world, making it easy to sell knockoff products that infringe patents held in the buyer's jurisdiction.
Amazon APEX (Patent Evaluation Express) — Allows utility patent holders to initiate a neutral evaluation of whether a listed product infringes their patent. Both sides submit arguments, and a neutral evaluator renders a non-binding decision (typically in 2-3 months). If the evaluator finds likely infringement, Amazon removes the listing. The process is significantly faster and cheaper than litigation.
Amazon Brand Registry and Project Zero — While primarily trademark-focused, these programs can be used alongside patent enforcement to protect branded products from knockoffs.
eBay VeRO — eBay's Verified Rights Owner program accepts patent-based takedown requests, though enforcement requires identifying specific listings.
Design patent takedowns — Platforms like Amazon, Walmart, and eBay accept design patent-based takedown requests, which is valuable for protecting product appearance from copycat listings.
Jurisdiction — Patents are territorial. A US patent doesn't protect against sales in the EU, and vice versa. Sellers on global marketplaces may be located in jurisdictions where enforcement is difficult.
Volume — A single infringing product may appear in hundreds of listings across multiple platforms, each requiring separate enforcement.
Anonymity — Many marketplace sellers operate under business names that are difficult to trace to real individuals or entities.
Whack-a-mole — Removed listings may reappear under new seller accounts within days.
| Aspect | Patent | Trademark | Copyright | Trade Dress |
|---|---|---|---|---|
| What it protects | Inventions (utility) or appearance (design) | Brand identifiers (name, logo) | Creative works (text, images, code) | Overall commercial appearance |
| Duration | 20 years (utility), 15 years (design, US) | Indefinite (with use and renewal) | Life + 70 years (US) | Indefinite (with use) |
| Registration required? | Yes | Recommended but not required | Automatic at creation | Not required |
| Online enforcement | Litigation, APEX, platform takedowns | UDRP, registrar complaints, platform takedowns, DMCA | DMCA notice-and-takedown | Lanham Act litigation |
| Primary challenge online | Knockoff products on marketplaces | Domain squatting, phishing, fake shops | Content piracy | Copycat products and packaging |
In practice, patent and trademark infringement frequently co-occur. A counterfeit product typically:
This overlap means that brand protection programs — which focus on trademark monitoring and enforcement — often catch patent-infringing products as well, even when patent-specific enforcement tools aren't used. The brand name on a knockoff product is often the most detectable signal of the underlying patent infringement.
In the demo we show you:
How many active threats target your brand right now
How quickly Astra detects them
How fast they can be removed with instant approval
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